// about the project

Surabhi Goleccha is a fine jeweler here in the U.S. I was working as the Lead Designer at House and Paper, a local stationery store in South Miami when I had the opportunity to work on this branding project. Surabhi came to us with a dream to create a simple, stand-out logo with some beautiful branding, and a cute motif to match. She wanted colors that stood out, but remained high-end. Collaboratively, between the owner and myself, we created what is now the branding for Surabhi Goleccha Fine Jewelry. The motif is a simple set of curved teardrop shapes in her brand’s colors. And the logo’s letters have a more vintage vibe to them. All in all, it is beautiful, iconic branding that I am honored to have had a hand in.

// services provided

Creative/Art Direction | Brand Development | Digital Design | Print Design