Graphic Design – Art Direction – Branding Guru – Digital Marketing & Social Media Design
// about the project
Lorina is one of the beverage brands under the Royal Unibrew umbrella. This specific brand boasts a variety of of sparkling lemonades flavors, ranging from a classic sparkling lemonade to blood orange and lavender flavors. Lorina was launching in the U.S. at the beginning of the 2020 year, and needed social posts to push their brand, and subsequently their beverage flavors. After brainstorming with the team at Vantage Communications and coming up with the tagline “From France With Love”, I took the project in a romantic direction, and introduced each brand with a love note, and it’s own signature doodle/artwork.
These initial posts were the pioneer posts for the U.S. market. The client, Unibrew, loved the idea of the love notes and giving each flavor their own profile/aesthetic. The posts ultimately performed wonderfully on Instagram and Facebook, generating product awareness and availability.
No other assets were designed for the launch of this brand, and therefore, these posts had to stand well on their own. And they did.
// services provided
Creative Direction | Digital Design | Social Media Design