The Latin American Association for Insurance Agencies (LAAIA) hosts an annual convention at the Diplomat Resort in Hollywood, Florida. I was contracted to design their large-scale entryway, which carries most of the event's key information: vendor listings, past presidents, and promotion for the following year's event.

The client wanted something simple, clean, and eye-catching. I built the entryway around the colors of the 2018 event logo (not designed by me), pulling in its blues and greens along with related hues to create a striking, cohesive entryway.

The entryway sets the tone for the whole event; a weak first impression there would have suggested every other branded piece and vendor booth might be equally underwhelming. With a clean, legible, and appealing structure, the piece drew strong feedback from both attendees and organizers.

Services provided
Large Scale Design | Conceptualization/Art Direction | Digital Design