Athr Beauty is one of the beauty industry's first brands built on 100% recyclable packaging and 100% cruelty-free, animal-product-free cosmetics. As a freelance designer for the company, I've created email campaigns, social posts, animated story graphics, and promotional imagery.

Alongside developing and maintaining a cohesive brand look, I've also worked on their brand guidelines, currently in progress, to keep future projects consistent whether or not I'm the designer on them.

One highlight of that work is The Big Bang, now Athr's bestselling mascara, for which I designed both the wordmark and the packaging. The product itself is built around a one-of-a-kind faceted brush head that coats every lash from root to tip for lifted, glossed, fully defined lashes, with a formula that nourishes lashes for fuller, fluffier growth over time. The packaging needed to carry that sense of otherworldly drama the name promises, while still reading clearly on shelf and staying consistent with the rest of the Athr line.

Services provided
Creative/Art Direction | Brand Development | Digital Design | Packaging