HITEC, the Hispanic Technology Executive Council, brought me on as their Marketing Communications and Design Manager, where I led a full organizational rebrand and then owned the brand's day-to-day visual and digital presence going forward.

The rebrand meant building out cohesive, consistent brand guidelines and applying them across every touchpoint, from social to print to web. It wasn't just a visual refresh either; after rollout, Instagram followers grew 61% and LinkedIn followers grew 63%, real engagement lift tied directly to a stronger, more consistent brand.

Beyond the rebrand, I hired and managed the web developer who rebuilt HITEC's website, and ran the ongoing design work that kept the organization running day to day: print collateral for their continued learning programs, digital design for social media and monthly webinars, and branding for their in-person summit each year.

Services provided
Brand Development | Creative Direction | Digital Design | Print Design