Siegfried Rivera, a well-known law firm in Coral Gables, Florida, needed a rebrand in 2018 that would touch everything from their logo to their website and tangible assets like keychains, folders, and letterhead. Their marketing team was extremely satisfied with the result.

The prior identity was a typical navy-and-gray law-firm look. I kept the blue and gray but brightened the blue into something more vibrant, resulting in a modern, modular logo where the SR mark and the full "Siegfried | Rivera" wordmark can be used interchangeably and still read as clean and professional.

The logo has since carried over onto office products including hand sanitizer, pens, folders, and mugs.

Services provided
Creative/Art Direction | Brand Development | Digital Design | Print Design