// about the project
Siegfried Rivera is a well-known, large law firm in the heart of Coral Gables, Florida that desperately needed a rebrand in 2018. This new branding would touch everything from their logo, to their website and tangible assets like keychains, folders and letterheads. Upon completion of the rebrand, the marketing team at Siegfried Rivera was extremely satisfied with their new image.
Prior to their rebrand, S|R was the typical navy blue and gray law firm, but with this revamp, I brightened them up a bunch, maintaining the blue and gray, but lightening the blue to be vibrant and not drab. The result wound up being a modern, modular logo, where the SR in the circle, as well as the Siegfried|Rivera could be used interchangeably and still look clean, professional and fresh.
The logo has made its way onto many office products such as hand sanitizers, pens, folders, and mugs.
// services provided
Creative/Art Direction | Brand Development | Digital Design | Print Design