// about the project
Athr Beauty is one of the beauty market’s first brands with 100% recyclable packaging, as well as 100% cruelty and animal-product free cosmetics. As a freelance designer for this company, I have had the opportunity to create email blasts, social media posts, animated story gifs and promotional images.
In addition to developing and then maintaining a cohesive look amongst their brand, I have also had the privilege of working on their brand guidelines, which is currently under construction. Where I saw the need for cohesiveness, I decided to create a guide for the sake of future projects that include/do not include myself as a designer.
// services provided
Creative/Art Direction | Brand Development | Digital Design | Packaging