// about the project
Eat Me Guilt Free is an internationally recognized foods brand, specializing in delicious, low-calorie, high-protein snacks such as brownies, cookies and most recently expanding into tortillas and bread products. Prior to disrupting the nutrition market with their delicious treats, they needed a revamp of their packaging; from their box to their product wrappers.
EMGF’s target market is not only the buff gym-goer, but also the person who doesn’t want to give up their brownie if it means looking like a million bucks. As such, the product had to be inviting, but bold. It needed to appeal to both fitness buffs and stay-at-home moms who are lucky to keep their hair looking good any day of the week.
The final product was one that was easy to find, easy to read, and easy to understand. A no-BS box -and wrappers– that told you all the details upfront about what’s inside. EMGF continues to use these box designs to this day in all of their domestic and International markets.
// services provided
Packaging Design | Creative Direction | Brand Development